Googles 200 Ranking Factors: The Complete List 2025
If your keywords match their search, your website will have a greater chance of getting ranked higher. If you go overboard saturating your website with keywords, Google will pick up on this, and it will have an adverse effect on your ranking. The worst thing that could happen is for people to start reporting your website just because you forgot to include your phone number, email address, and location. In some niches—such as marketing, recipes, and entertainment niches, for example—it’s very easy to get links. Outbound links to resources from 2009 are irrelevant and won’t be as effective for your SEO ranking. We also recommend coupling your infographic with at least 2,000 words of high-quality content.
Reaching out to them and asking for a link back can significantly help you improve your backlink profile and improve Google rankings. Improving your content readability will help you engage visitors better and improve Google rankings. Divide your content into smaller paragraphs and bullet points to avoid huge blocks of text. Make sure your sentences are short and concise, and that you use uncomplicated words. Visitor engagement is another critical search engine ranking factor.
This can lead to improved image search rankings and overall website visibility. Optimizing meta tags is crucial for improving your search ranking on Google. Title tag optimization involves creating a catchy and relevant title for each webpage, incorporating keywords to improve Google ranking. Meta description optimization involves crafting a compelling and informative snippet that entices users to click through to your SEO Anomaly website. Image alt tag optimization ensures that all images on your site are correctly labeled with descriptive text, helping to improve your website’s accessibility and search engine ranking.
Backlink Factors
If you’re targeting seasonal keywords, you might experience natural fluctuations in rankings due to seasonality or changing user intent. Google’s ranking systems are not one-size-fits-all; they often adjust based on the time and place as much as the information a user is searching for. Topical ranking systems ensure that certain types of content—such as local business information or news articles—are ranked appropriately based on their location and timeliness. For example, a searcher in northern British Colombia searching for “bears” will see more pages about different types of bears.
a. Conduct a technical SEO audit
The Map Pack appears at the top of search results for most local queries, making it prime digital real estate for companies looking to generate local leads online. If you’re still struggling to get a hold of your ranking inthe search engine, log in to Databox to get an instant overview for trackingand visualizing your search position. Sometimes alot of the sites ranking on page 1 have a lot of content (like 1,000 words+)and this might be very popular in a recent algorithm update. Dan Lacey of SEO Consultant in Tauranga shares, “provide case studies for products and services you like to get a backlink to one or more of your key pages.
That means if you’re not number one on the page, you just missed out on potential traffic. The reason why other websites are ranking higher than you on Google might be because they are making a conscious effort to improve their SEO. If your keywords are generally stable and if your competition levels aren’t too high, then conducting monthly keyword tracking is recommended. So, if you don’t have much time or resources, try to at least check keyword ranking once a month. The first thing to do if you experience a sudden drop in keyword rankings would be to audit your site. This will highlight any issues your site is experiencing, whether it be backlink issues, technical issues, or any other on-page or off-page problems.
- By implementing these social media strategies into your overall SEO plan, you can improve Google ranking effectively while building a loyal customer base.
- This is crucial for your success, make sure your keywords are in the description and anywhere else you can appropriately add them.
- In total, there are over 200 ranking factors that are examined across a wide range of sophisticated algorithms and machine learning programs.
- So to increase the odds that this page ranks, I could add an internal link to that page whenever I mention Google Search Console on other pages.
- Google will increase your ranking when it sees alignment of the numerous factors in this SEO checklist.
What Are Google Ranking Factors?
All in all, nowadays the focus is more on high-quality, relevant content than the number of keywords a page has. Earlier we mentioned that you should at least aim for 1,800 words, but posts that are longer than 3,000 words work even better for creating links. After all, it’s not really the individual keywords that keep readers hooked to your page, but the overall quality of your content. In other words, writing that’s relevant, engaging, and well-written is your best bet to the top. While the actual website design and layout on mobile can be different to optimize the user experience, the content must still be the same as the desktop site. So, if you thought it’s as straightforward as deleting some sections of text, it’s not.
To boost your Google rankings, focus on technical SEO, on-page optimization, and off-page strategies. Optimize content for search intent, targeting high-value keywords and structuring it well. For multi-location businesses, create local landing pages to improve local SEO. Enhance site speed and Core Web Vitals using tools like Google PageSpeed Insights and Lighthouse.
The goal is to create the best experience for users visiting your site. Google Search Console’s “Inspect URL” feature can help you test this. You can also use Google’s mobile-friendly test tool to discover how your pages, including images, work for mobile.
If you’re looking to get a better understanding of the total number of keywords you’re ranking for, then you can use the Organic Research tool. The manual method involves analyzing the search engine results pages yourself and determining where your pages rank for specific keywords. Your keyword rankings will have minor ups and downs on a daily basis.