The Ultimate On-Page SEO Guide To Rank On The First Page
Lastly, add an FAQ section at the end of your content and FAQ schema to highlight it for Google. Then, ensure that each of those sections are titled by headings and sub-headings that tell readers (and Google) exactly what each section will contain. Don’t forget to test the quality of your schema markup with a schema tester. The description should be completely unique and provide an overview of what the user will find when they click through to your page. WordPress websites should do this for you, but see if your theme is compatible. If you’re using another platform you’ll have to do this manually on every page.
Our audit also reviews other important factors to your site’s SEO, including off-page SEO. Making the necessary updates to both the off and on-page elements is a powerful way to boost your search rankings. At Stellar SEO, we aim to help your brand rank higher based on your company goals. Our on-page SEO company can customize an SEO plan specific to your business needs.
- High-quality, relevant content is more likely to earn backlinks, which are vital for SEO.
- Meta descriptions appear in search results below the title tag.
- When someone performs a search, the clickable link in the search results is pulled from the title tag you set for the page.
- To improve user experience and search engine crawlability, URLs should be short, descriptive, and keyword-rich.
You can read more about the effect site responsiveness has on search results here. Once again, we have an excellent resource for more in-depth information on HTML image optimization. Optimizing for visual search now can help future-proof your content. They are the on-page factors that can make or break your SEO success. This saves you time while also helping you prioritize your resources on the optimizations likely to have the biggest impact.
They will influence users and increase your clickthrough rate (CTR). You’ll attract more people that are interested in your business by optimizing your tags. There are many factors that search engines take into consideration when ranking your site. In fact, 83% of Internet users expect a website to load in three seconds or less! That’s why Google takes load times into account when ranking pages in search results, and why we include page speed optimization with our on-page SEO services. When it comes to on-page SEO, keywords play a critical role in improving your online visibility.
If your content is popular on social networks, Google will take notice. The best way to help make this happen is to include share buttons on your website. It should be super easy for anyone reading your website or one of your blog posts to share it on their own social media profiles. Before you can optimize your site, you need to choose the right keywords. These are the phrases that your customers are Googling when looking for a business like yours.
If you and your team are looking for professional SEO services, you can turn to WebFX. Not only that, but you can also see if they’re doing something you aren’t. You might find opportunities to improve the on-page SEO of your content, so you can drive better results. This box often draws attention from search because it stands out from the rest of the listings on the page.
Research your keywords
Some might be intentionally left out of the structure such as Thank You pages or promotional landing pages. So it is important to think whether they should remain unlinked, or if they need to be integrated into the structure of your website. This will ensure that you do not mistakenly treat important or temporary content as orphan pages, when they are actually part of the entire strategy. If you see that there are pages listed in your sitemap but do not appear in the crawl results, these are likely orphan pages. On-Page SEO is crucial for helping search engines understand your content and deem it worthy of a high ranking.
Use the Appropriate Heading Tags: h1, h2, etc.
This is useful to visitors as this will ensure they find engaging information that speaks to SEO Anomaly their interests or needs. That will aid in extending dwell time, the time spent by a user viewing a page. If your site information is found useful by audiences, it will also encourage visitors to return. Pages with increased visits helps SEO, as it signals to search engines that your site is an authority on your chosen topic.
Including relevant keywords in your URLs helps search engines understand your page’s topic, increasing the chances of your content appearing in searches. Search engines display only a limited number of characters, so concise titles ensure users see the most critical information. A well-written title tag is also easy for users and search engines to read and interpret. Even with knowledge of relevant keywords, writers can fall into the trap of writing solely for search engines—without considering their audience. Matching search intent means that you answer the readers’ questions (preferably, at the start of the article). This involves optimizing the readability of the text (i.e. how easy is it for both users and search engines to understand the content?) by using short, simple sentences.
This helps you gauge the effectiveness of your on-page optimization and make necessary adjustments to your strategy. Learn exactly how to optimize your content for search engines and users. If you don’t optimize your content for Google, people are unlikely to find it.