What Is SEO? Search Engine Optimization Best Practices
The goal of content marketing is to drive users to your website or social media channels, where you can convert them into leads or customers. Content marketing can take many forms, including blog posts, articles, videos, infographics, e-books, and more. For years, SEO has focused on optimizing content for search engines like Google.
High organic SEO rankings and PPC ads can increase brand awareness and credibility. Google wants to make sure that the information it’s gathering for its AI Overviews comes from credible sources. One sign that BHS Links a professional source manages a website is when it operates at peak performance and is designed to improve the user experience. AI Overviews are helpful because they essentially create clickable summaries of relevant data points. For example, if you were to Google “how long does it take to ride a bike? ” you’ll be given a quick summarized answer (based on gathered research) as well as other helpful points related to the search.
What is SEO?
For example, if I start searching “roofing companies…” near me comes up. And if I search for it, we can see all the options that are local to me (New York City). They’ve been hit really hard by algorithm updates in the past year. From a peak of around 5M monthly visitors to now around 630K monthly visitors (at the time of writing this). So, hopefully, this gives you some inspiration to not be discouraged.
Boost your authority and credibility online
Whilst it will not be visually present on your webpage, audiences will be able to read this via screen readers. If you’re running a website, you’re probably aware of the importance of SEO. But the ‘how’ of implementing SEO practices into your website can feel confusing to many. This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals. Explore each reason in more detail to understand the importance of well-crafted SEO marketing.
- Related to that, they continue to improve how information is presented in the search results, which can differ quite a bit per search intent.
- A good rule of thumb is to use a new subheading for every new topic or concept you’re discussing.
- This time, the link to my competitor’s page is part of a big list of resources.
- For example, if you search for “plumber”, Google knows that you’re probably looking for a plumber nearby.
Sometimes, the user wants a quick answer—like the hours of operation of a business or the price of an item. Zero-click searches cater to these habits by giving searchers an immediate answer without them needing to click through to a website. To conduct keyword research, use a free SEO tool like Ahrefs or Ubersuggest.
Long tail keywords have less competition and higher conversion rates when compared to short tail keywords. As mentioned before, engaging with your audience is a good SEO practice. Including videos, images, or documents in your posts attracts attention and boosts engagement.