How to Do an SEO Audit: The Ultimate Checklist
Google Search Console (GSC) is a free tool provided by Google that helps website owners monitor their site’s presence in Google search results. It provides insights into how Googlebot views your website and allows you to optimize for better visibility and indexing. Many businesses face hidden website problems that hurt their online success.
You can compare your website to your competitors.
It provides valuable insights into keyword research, in-depth technical SEO audit issues, competitive and SEO analysis, backlink analysis, and more. Translating a website is time consuming and costly—because you’ll need to put in effort and ensure all versions show up in the relevant search results. But it does give a better user experience by catering to different users who consume content in different languages. If there are no robots meta tags on the page, search engines consider that as index, follow, meaning that they can index the page and crawl all links on it. From this, the audit tool creates an in-depth report on everything it finds to help you identify and fix any issues that are hindering your site’s performance. Keyword Rank Checker gives you the ability to get instant access to any domain’s ranking keywords.
- Bing Webmaster Tools is a suite of SEO tools that looks at your performance data and analyzes them so you can optimize your pages on Bing search results.
- But if you have blank header tags — or header tags with images in between (which are basically also blank) — then you might lose the snippet.
- This type of audit may also include identifying opportunities to optimize for the featured snippet, people also ask section, and passage ranking.
- For example, an agency with 25 team members will probably offer a higher price for its SEO audits than an agency with 500+ team members.
- We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.
Verify crawling and indexing
It also tells you the good characteristics of the page for ranking, so you keep them as is. This free SEO tool lets you look at the search term’s popularity per region and other related search queries on Google. While Ahrefs has a suite of paid and powerful tools, it also offers free SEO tools like Keyword Difficulty Checker. Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features. Build completely custom, production-ready websites — or ultra-high-fidelity prototypes — without writing a line of code.
Conversion Rate Optimization (CRO): 8 Ways To Get Started
Don’t stuff your keyword everywhere… That can actually hurt your SEO. You can use related keywords in your content to help give search engines the context of your page. These standards directly impact your search rankings and the trust that users have in your content. You can download a free off-page SEO checklist here which covers the following items below in more depth. Meta descriptions provide a concise overview of the content on a web page and can influence click-through rates (CTR) by giving search engines and users more context about your content.
I covered the importance of internal anchor text in the section on fixing issues with alt text. If there’s not too many, you’re probably best just to BHS Links run through them one at a time and update them. “What does matter for us a little bit is how easy it is to actually find the content. Most often I see this on external scripts, but sometimes an image on your own site can be missed—particularly if you’ve switched from HTTP to HTTPS. This report will show you any HTTPS pages on which an image (or other file) is being called via HTTP.
