On-page SEO: 10 Simple Tips for Getting Ranked on Google
The Topical Keyword Tool helps you verify that the keywords you’re focusing on will give you authority & relevance for your actual category. Use On-Page.ai’s AI to determine the contextual relevance of your links (just like Google) and identify weaknesses in your link profile. As long as you’re regularly running scans, you’ll always have clear instructions with exactly what to do to either gain higher rankings or defend your top position. Whether the changes in Google are small or big, you’ll never be left out of the loop. This is especially gratifying when you get to the top, because you know your competitors have an enormous barrier to climb, if they ever want to compete with you.
That does not mean you should cross the line and start doing keyword stuffing. If you cannot have a keyword at the beginning, it’s not the end of the world. On-page SEO is important because it gives search engines several signals to help them understand your content. Barbora works for SEO tool Spotibo as a search engine specialist and marketer, trying to help users to make on-page web analysis easier and faster. Her biggest passion after SEO is traveling and riding a motorcycle.
Internal links are links from one page on your site (page A), to another relevant page on your site (page B). Internal link building is one of the most under utilised strategies in SEO, but it’s something you should pay attention to. Test your video schema implementation using Google’s Rich Result Testing tool to ensure that everything is working as it should be. For longer videos, use clip schema to highlight specific sections in your video that can rank independently in the SERPs. Video structured data tells Google what your videos are about, giving them a better chance of appearing as featured snippets or in the video section of the SERPs. If you’ve already uploaded your video to YouTube, you can have YouTube create the transcript by adding closed captions to your videos.
- This type of SEO considers aspects of your website that you can improve.
- Technical SEO is a term used by marketers to describe advanced SEO practices in the domain of professionals.
- If a shopper is won over by your product description, you need to make it easy for them to add that item to their cart.
- If your site structure is clear and content is regularly refreshed, crawlers are more likely to find all your pages.
- Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently.
📝 57. Video Structured Data
You can use keyword research tools, like KeywordsFX, to help you find relevant terms for your pages. If you want people to find your business in search results, you need to optimize your pages. On-page search engine optimization (SEO) is fundamental to helping more qualified leads find your business when they search. Want to make sure your website gets a once-over from search engines? Once you go live, send Google and Bing an invitation to come scan your site by submitting your SEO Anomaly URL directly to them.
When you publish something on your site, you send as many people as you can to your post. This time, I made sure to publish something that someone searching for “SEO campaign” would love. So I just kind of ignored the problem and hoped it would go away. Specifically, journalists looking for stats to include in their articles.
Meta Description Optimization
Well, those stock images could be hurting your SEO (or at least they might not be helping it a whole lot). In this chapter I’ll show you how to make sure that your SEO content checks all of these boxes. Semrush also offers a suite of other tools that make it the all-in-one companion for on-page SEO. This can fast-track a lot of the key aspects of on-page optimization.
But it can be a great way to get them to share your content with their audience. As you can see, we got a backlink (and a handful of targeted visitors). To check your site’s loading speed, head over to PageSpeed Insights. A crawl error means that Google and its search engine bots are having trouble viewing a page on your site.
Although it can sound like gibberish in the beginning, with a little research, SEO is easier to implement. You can use several keyword research tools like Ahrefs Keyword Explorer (my favorite), Semrush, Uber Suggest, Moz Keyword Explorer, and Keyword Surfer. Keyword tools can help you find relevant keywords in your industry to target.
It takes seconds to get valuable insights on your most profitable keywords. Despite its strengths, Jetoctopus falls short on all-encompassing SEO tools, as it focuses primarily on log file analysis. Jetoctopus might not fit all budgets, especially considering the tool’s focused functionality. That said, SE Ranking might not be the go-to tool for PPC campaigns, as it focuses primarily on SEO functionalities.
A common practice is to use the target keyword as close to the beginning of the title tag as possible. The closer your target keyword or phrase is to the start of the title, the better. Remember, you want to create content that is user-friendly because user-friendly articles perform well in search engines. Those automatically generated pages can’t be customized at all – no unique title tag, meta description, or content. So, once again, you’re left with a bunch of thin pages offering minimal value to shoppers. However, tags are useful for categorizing blog posts – so if you blog about a range of topics, this isn’t an ideal solution.