How To Perform An SEO Audit: Complete Professional Guide
SEOptimer is ideal for website owners, website designers and digital agencies who want to improve their own sites or theirs of their clients. In the SEO audit, scrutinize the devices through which your website receives traffic. Analyze whether there are variations in user behavior based on the device used (desktop, mobile, tablet). This insight is crucial for optimizing the user experience on different devices and ensuring your website caters effectively to diverse audiences. Generate an image sitemap as part of the SEO audit to offer search engines additional information about the images on your site.
Page does not contain an excessive amount of links
Utilize our SEO analyzer to verify that search engines can accurately index and rank your website. Knowing how to audit your website for SEO in 2025 is one of the most valuable skills you can invest in as a business owner or marketer. The landscape is more competitive, more technical, and more user-focused than ever. By following this SEO audit checklist, you can uncover hidden issues, improve user experience, and make data-backed decisions that drive real results. If you’re noticing a drop in organic traffic, a decline in keyword rankings, or slower page load times, now is the perfect time to audit your site for SEO. Site audit tools have the ability to identify all the 404s within your site.
Performing a content audit can help you determine whether or not your consistency is beneficial, and if not, how you can drive meaningful change to restore it. Download The Complete Technical SEO Audit Workbook now and get the tools you need to supercharge your SEO audit process. This tool includes a world-class knowledge graph that Inlinks use to read a website and understand the main entities used. Using one line of code, this is all automated in such a way that Google will understand. This also includes using AI to construct and write content based on that content brief at will.
You can perform a simple canonicalization check using the MozBar. Simply navigate to a URL and first verify that the page contains a self-referencing canonical. Next, try adding random parameters to the URL (ones that don’t change the page content) and BHS Links verify that the canonical tag doesn’t change. You also want to avoid “orphaned pages” — which are pages not linked to by any internal URLs on your site. While Google can still index a URL that’s blocked by robots.txt, it can’t actually crawl the content on the page.
Mobile-Optimized Images and Media:
This can significantly boost the ranking potential of less prominent pages and improve site navigation for both users and search engines. A critical component of any SEO audit is identifying content gaps. These gaps represent opportunities where your competitors are ranking for relevant keywords, but you aren’t. Essentially, it’s about finding keywords that align with what users are searching for and creating content that directly addresses their needs.
A fitness blog should have links from health and wellness sites, not gambling or loan websites. First, check the referring domains graph to see your link growth over time. Google’s algorithms have evolved to better understand whether content actually provides what users are looking for. Having multiple versions of your website accessible to search engines can seriously dilute your SEO efforts. SEOptimer is a Website SEO Checker which reviews these and more to help identify problems that could be holding your site back from it’s potential. During the SEO audit, delve into the demographics of your website’s traffic.
For higher ranking pages, PA will typically be higher than your Domain Authority. These are essential tools for any website owner or SEO professional looking to improve their site’s ranking on search engine results pages. The next step before doing a deeper analysis is to check your organic traffic. Login to Google Search Console and view the “Search Results” report. An SEO audit refers to the process of evaluating various elements of a website that impact its performance in organic search. Using your vertical-specific keyword research, write or rewrite your meta tags, making sure to optimize them for the keywords that will help them show up in search.
- SEO strategy, on the other hand, is a comprehensive, long-term plan aimed at improving a website’s visibility in search engine results pages.
- Oncrawl emerges as a standout technical and data SEO platform, particularly recognized for its prowess in enterprise SEO audits and daily monitoring.
- You may pay an agency to handle your SEO but you aren’t paying for the visibility.
- Find out the true trajectory of your keyword performance, understand query coverage and share of voice growth or decline over time.
- SEO audits can help to improve your website’s overall performance.
Compare current performance against historical data and industry benchmarks to provide context for your metrics. Focus on understanding which keywords and pages drive the most valuable traffic and track how ranking changes correlate with actual traffic and conversion improvements. Checking for crawlability and indexability improves SEO by making sure that your website’s pages are both accessible to search engines and qualified to be shown in search results. Checking for crawlability and indexability helps identify and fix issues like blocked resources, noindex tags, and crawl errors that might prevent important content from being discovered and indexed.
SEO audit tools are essential for evaluating and improving website performance in search rankings. This guide features top tools like Google Search Console, Moz, Ahrefs, and Semrush, offering insights for effective SEO strategy development. Dive into detailed analyses with these tools to elevate your client’s SEO outcomes.