What Is SEO And Why Is It Important?
Before we dive into specific techniques, we want to stress that using the right keywords is an ongoing process. You should be continually looking at your data and identifying new trending keywords in your industry. Make a list of business partners, customers, or other trustworthy websites that allow you to write a testimonial and include a link to your website within that testimonial.
Search engine basics
This short-tail keyword can represent the overarching topic for creating their content, but the business will also need to identify a series of related keywords to include in their content. For example, they could opt to use the “fiberglass pool prices” or “fiberglass pool cost” to achieve additional rankings for the overall keyword of fiberglass pools. An SEO strategy is a process of organizing a website’s content by topic to improve the likelihood of appearing in search results.
While some strategies change inside of it every year, we follow a structure we call the ROCKET SEO process. You can’t rank high on Google without a strong on-page SEO strategy. From picking the right keywords, to adding strong content to target them, you need to have this first before you expect to rank anywhere at all. Whether your ecommerce store has 10 products or 100,000 products, we’ll drive SEO traffic to your business. Ecommerce SEO gets your products, product category pages, and brand ranking where it’s needed most. Your goals, the competitive landscape, and the current state of your SEO all play a role in determining the most effective SEO approach.
You enter your domain into it… and the tool will scan your site for technical SEO problems. Which is why I recommend using a more user-friendly SEO tool, like the site audit feature inside of Semrush. Or something user-friendly that specializes in SEO audits, like Raven Tools. But the problem with a tool like Screaming Frog is that it doesn’t dive into what the problem is or how to fix it. And if we scale these up, it should lead to even more passive links in the future. And, if you’re lucky, you should find at least one broken link on that page.
Technical SEO
- This means that improving your website’s visibility on search engines can put your business in front of more customers.
- Now that I knew my keyword’s Search Intent, it was time to create a piece of content that was 100% aligned with that intent.
- If you’re considering a do-it-yourself approach, prepare to invest time and effort into learning the ins and outs of SEO.
- And think of all the combinations of tools that can fit together — even more thousands.
- The first thing most people do when they are searching for a product or service is to Google it.
- In this guide, you’ll learn the essentials of each area, plus how to explore them further when you’re ready.
Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn. In SEO, this is considered a ‘vote of trust’ and one of the top SEO ranking factors determining a webpage’s position in the search results. Remember that search engines don’t read a page like a human, so they look for signals to determine what a page is about. As the name implies, technical SEO has to do with optimizing the technical aspects of a website.
These results are key for small businesses and any company with a particular service area. This type off SEO drives local traffic to your website and helps you narrow your target audience on search engines. On-page SEO enables you to improve your website to help users and search engines better understand your website. For example, by optimizing your titles, you can inform search engines and users about your page’s topic. As a result, you can increase your rankings and encourage users to click on your site.
Google continues to enrich local results by incorporating real-world data like popular times to visit and average length of visits… Local rankings are influenced by the number and consistency of local business citations. Google pulls data from a wide SEO Anomaly variety of sources in continuously making up its local business index. When Google finds multiple consistent references to a business’s name, location, and phone number it strengthens Google’s “trust” in the validity of that data. This then leads to Google being able to show the business with a higher degree of confidence. Google also uses information from other sources on the web, such as links and articles.
You must understand what the searcher really wants and provide it. Aligning with user intent will serve them better and prove your reliability. So, how do search engines like Google, Bing, and Yahoo digest such an immense amount of data? Search engines go through three steps — crawling, indexing, and ranking — to yield the strongest results. SEO is a strategy that focuses on your website’s presence in search results on search engines like Google.